Lower the Bar to Entry

Lower the Bar to Entry#

Get a yes.

An invitation they can say yes to.

The #1 thing to do is to make it as easy as possible for the prospect to commit to a purchase, regardless of home small that purchase may be. Once they do, they playing field has been changed.

Simple, small, inline with their needs.

Then add the upsells. This ties into consistency.

• You want frieds with that?
• Floormats?
• Sell the first for $5, the rest for $19.95 a piece

“MeetCute is a creative writing guide designed to unleach your creativity… in less time than it takes you to drink 2 (maybe 3) cups of coffee.”

“An afternoon-sized guide that will teach you how to use cold email to get anything you want.”

“… in less than an afternoon.”