Simplicity

Simplicity

2 April, 2025 12:02 AM

There are two things here…

Keeping the copy simple#

Everything must be as simple as possible while getting your message across.

The message should be so basic and uncomplicated that it doesn’t take much to understand it. If you confuse, you lose. People don’t buy the best products. They buy the ones they understand. Now that I think about it, this goes for partners, too.

Focus on what you’re trying to accomplish and eliminate things that complicate or aren’t necessary.

Keep it stupid. And simple.

Words are stories—emotional images—and simple words carry the greatest impact

Keep your layout simple and clear—no fancy shit! (It can hurt comprehension.)

Is your offer so simple anyone can understand it? How can you make the choice easy for the prospect?

Keeping the offer simple#

Don’t run 9 watches. Run one. Choose for them.

Fewer choices. Keep the pitch simple.

Make the choice for them. Pick the one that’s best and sell that—and tell them.

then give them more choices after they already buy.

An effective sales person is the one who tells the customer what to buy.

How can you make the choice easy for the prospect?